Culture and customs

In fewer than twenty years, mobile phones have gone from being rare and expensive pieces of equipment used primarily by the business elite, to a pervasive low-cost personal item. In many countries, mobile phones now outnumber land-line telephones, with most adults and many children now owning mobile phones. In the United States, 50% of children own mobile phones.^[8] It is not uncommon for young adults to simply own a mobile phone instead of a land-line for their residence. In some developing countries, where there is little existing fixed-line infrastructure, the mobile phone has become widespread.

With high levels of mobile telephone penetration, a mobile culture has evolved, where the phone becomes a key social tool, and people rely on their mobile phone address book to keep in touch with their friends. Many people keep in touch using SMS, and a whole culture of "texting" has developed from this. The commercial market in SMSs is growing. Many phones even offer Instant Messenger services to increase the simplicity and ease of texting on phones. Mobile phones in Japan, offering Internet capabilities such as NTT DoCoMo's i-mode, offer text messaging via standard e-mail.

The mobile phone itself has also become a totemic and fashion object, with users decorating, customizing, and accessorizing their mobile phones to reflect their personality. This has emerged as its own industry. The sale of commercial ringtones exceeded $2.5 billion in 2004